Custom cybersecurity.
Custom marketing.
SMBs expect both.
Strategy and content aligned with your SMB prospects’ specific cybersecurity purchasing trigger moments
I engineer and create trigger-based messaging and content to capture your SMB prospects
When marketing cybersecurity solutions to SMBs, the one-size-fits-all approach doesn’t work.
Small and medium-sized businesses have distinct security needs, buying behaviors and decision-making processes can be completely different. What works for marketing to a Fortune 500 CISO won’t necessarily resonate with a medium-sized business IT manager worried about regulatory compliance or a micro-business owner wanting the right cybersecurity controls to qualify for cyber insurance.
There are actual risks in not tailoring your marketing for your SMB cybersecurity prospects.
- Your B2B cybersecurity company or MSP cybersecurity solution provider will seem out of touch from the security realities facing your SMB targets.
- Not capitalizing on the moments that spur SMB cybersecurity purchases— during budget cycles or at compliance deadlines, etc.—means missing high-intent prospects and losing your best conversion opportunities.
- If you ignore SMB security priorities by using generic enterprise messaging, you convince prospects that your cybersecurity solutions weren’t really intended for businesses like theirs.
Turn your SMB cybersecurity solution into the obvious choice at precisely the right moment
Show your SMB prospects and clients that you:
Understand the specific challenges and issues unique to their industry and niche
Can answer their questions with authority
Provide cybersecurity solutions that make sound business sense—now and as they scale
SMB Cybersecurity Marketing Services
Content Strategy
The most effective content strategy is a data-driven framework that helps align your team members so that everyone is working toward the same goals. And just as importantly, it’s key to positioning your brand. How your brand is perceived in the market, starts here.
Content Creation
You have a cybersecurity solution that is customized for your SMB targets? That’s great. But if your content sounds like everyone else’s, SMBs decision makers can tune out before your value becomes apparent. By understanding exactly when and why SMBs buy cybersecurity, I create SMB cybersecurity marketing content that resonates during their critical decision moments, shortening your sales cycle and increasing win rates.
Does your
content capture SMBs when they’re ready to invest in cybersecurity?